Getting Your Brand Known
Turning Your Marketing Efforts into Sales
Wend Over Koozies, given to customers after getting their car serviced
Starting From Somewhere
Many companies are looking for the best way to implement a marketing strategy that will effectively raise awareness in their market.
Really, the type of product or service your company provides doesn’t change the fact that EVERYONE needs to do marketing.
Whether this marketing is television or radio ads, having a stand at local events, handing out business cards and flyers, sponsoring a child’s baseball team, the options are only limited to your creativity.
Whatever marketing decisions you make, keep in mind you got to start somewhere, and if at first you don’t succeed try and try again.
What works for some, may not work for all.
The most productive place to start is to figure out what your goals are and make sure that you choose a slogan and logo that you want to represent your brand. Whatever you choose will be what people associate your company, so make it good.
Branding Your Company
Having a catchy slogan or an EYE POPPING logo can really help people to remember your product or service. I can think of a number of companies that have successfully branded their company names. I’m just going to write the Slogans and you will be able to guess the brand within 5 seconds
“I’m Lovin It”
“Just do it”
“Sense and Sensibility”
“Roll That Beautiful Bean Footage”
“Like a Good Neighbor”
The reason we all know these because they have a SUPER catchy slogan that has a ring to it that is unforgettable, so EVERYONE knows them, but I bet you can think of other companies in your local area that anyone who lives around there would recognize immediately.
I am originally from Clearwater, Florida. I haven’t lived there for 3 years now and I can still tell you the Companies that have made a huge impact on the community.
What Other Companies Are Doing
For example, there is a medical and lawyer referral service targeting people that get into an car accident. The name has gotten so famous now that the slogan is repeated by everyone, even when it has nothing to with personal injury. The company name is their phone number, pure genius. No one ever forgets their name and it will most definitely be the first thing that pops into any ones head when they get into an accident.
The company also uses a lot of SWAG and gets involved with all the local events within the surrounding counties. They seem to have chosen koozies as their number one promotional item. When I used to go to local events I would see them and I have always thought to myself , “Kinda strange of a personal injury referral service uses koozies as SWAG,” I mean, people usually relate koozies to alcohol and drinking and driving is the leading source of car accidents…
This is kind of humorous considering their line of work. Many personal injury law firms order koozies for the same reason, to get known by surrounding areas. Koozies a the PERFECT promotional product for this type of service. Considering what I mentioned above about koozies being related to drinking and driving under the influence related to accidents.
Imagine every time a person picks up a beer they will use your koozie and then when they get into an accident they will remember your name.
Koozies Great For All
Koozies are also a great give a way product for all types of businesses, not just law firms.
Another great example of a company using koozies for promotional swag, is an Environmental Company.
Environmental Companies need to be careful of what they use because they need not use wasteful material or material that is harmful to the environment. I mean, most prospective customers would look at the company like it were a joke if at a convention they showed up with plastic items with their logo and company info on it.
Koozies on the other hand allow you to put all the information right in front of their faces. The koozies can be filled up with a bunch of other cool things, like company information, business cards, and personalized pens. They are like the stocking on Christmas Day. Koozies are usually bright colors and something about them attracts the eye.
Stuff those Koozies they will eat them up!!!
Social Media and Koozies
Continuing with the Environmental Company mentioned above. The company came up with another really creative social media strategy using personalized koozies. Looking to gain more “likes” on Facebook the company used koozies as give-away SWAG, fo r each new person that liked their fan page. The would also ask really interesting questions about the environment and who ever answered the question correct would win one of the cusotm koozies.
Koozies really make marketing fun and are a great conversational piece for everyone. When you customize your koozie it makes it unique, you chose your color, you ink color and you also decide what you want to put on the koozie.
They truly are a great addition to any Marketing Plan, to find out how KoozieZ can help you pick out the best promotional products for your company contact us today.